XO Brand Manager (F/H)

  • Société : Hennessy
  • Pays / Region : France
  • Secteur d'activités : Vins & Spiritueux
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 5 ans
  • Référence : HEN00329
  • Date de publication : 27.04.2021


The Brand manager who is dedicated to XO should take part, with his N+1, to:

>  Enhance and strengthen the market share and value of his Brand

>  Contribute actively to improve competitiveness and return on investment worldwide thanks to an appropriate marketing know-how and through relations with local marketing teams and distribution network

International Brand management

- Participate to identify new trends (consumption, distribution, ...) after analysing thoroughly the market environment, cultural insights, competition universe and consumer needs of his Brand

- Conduct market analysis for targeted products and track brand performance in the markets

- Implement action plans, initiatives in accordance with the defined strategy for the brand

- Propose and ensure development of existing or new packaging as project manager by leading transversal workgroups and working closely with design agencies

- Undertake developments which will accompany actions plans implemented by affiliates (POS, promotional tools, events...)

- Develop concept, adapt story telling with a consistent activation programme maximising the different consumer touchpoints

- Contribute to ensure continuously that the mix marketing components are coherent with the brand positioning while identifying improvements

- Animate and promote the brand through dedicated activations in line with brand strategy

- Participate to ensure that the performance of the Brand will remain outstanding faced with competition. undertake relevant or corrective actions to maintain this level accordingly

- Dynamic ambassador of the Brand aiming to strengthen Hennessy reputation


· International Project management and development

- Comply with the development schedule to manage project, on scope, on time, on budget.

- Study creative solutions in line the brand identity while being thorough in the economic feasibility and technical analyses and in following-up your marketing plan

- Develop projects with internal multidiscipline teams and external agencies in respect with the process

- Able to manage change within the development process to find creative solutions to meet the brand objective

- Coordinate marketing activities with markets to ensure impact for the consumer

- Manage the allocated budget and resources with agility

- Conduct a post-mortem analysis of key projects to integrate key learnings


· International Market support

- Participate to analyse thoroughly marketing plans relative to the markets and propose relevant recommendations/solutions

- Ensure continuously that the mix marketing executions are coherent with the brand positioning while identifying improvements

- Implement dynamic promotion actions in collaboration with regional marketing teams or key markets. Evaluate thoroughly if promotions are providing efficient repercussions

- Analyse results from marketing surveys after initiating them. Afterwards, propose relevant and ambitious actions

- Undertake developments which will accompany actions plans implemented by affiliates (PLV, promotional tools...)

- Coordinate the local adaptions of the Maison and support markets requests

- Analyse, consolidate and share the best practices relevant for the brands or inspiring for others market


Marketing skills

Analytical and synthesis skills

Project management skills, be able to manage different projects at the same time through a matrix organization

Creativity and innovation management

Ability to embody the product

Action and solution oriented, drive for results, customer focus

Good learner and listener, flexible, able to respond to field feedback,

Project leader, be organized with the ability to work under pressure

Good communication/ negotiation skills both written and oral



Be a team player, ability to lead functional team and good presentation skills

Sense of aesthetical, cultured, curiosity luxury acumen

Capacity to deal with ambiguity within a complex environment

Interpersonal and political savvy, communication skills