Visual Merchandising Intern - Middle East area

  • Société : Parfums Christian Dior Orient
  • Lieu : United Arab Emirates
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : Stage
  • Métier : Merchandising
  • Expérience requise : Débutant
  • Référence : PCD15373
  • Date de publication : 19.03.2018


The intern will be welcomed among the regional Merchandising team working on all categories (Fragrances, Make Up & Skincare) for Parfums Christian Dior Orient (PCDO). PCDO manages an area of 600 Point Of Sales amongst 33 countries & 24 agents in the Middle East, Europe, Africa, and India.



The trainee will work on :

1 - Management of Visual Merchandising for B and C category Counters 

  • VM recommendations for openings
  • VM updates & Follow-up

2 - Development of 3 Axes Planograms 

  • According to the merchandising calendar and with the marketing department, development of planogram for fragrances, skincare and make-up: all POS configurations and markets
  • Execution of planograms on Displayer / Illustrator and final approval from marketing department
  • Communication to the markets

3 - Development of Visuals & Master-kits 

  • Check availability of the new visuals with brand + order master kit of new visuals from Paris
  • Check with Marketing team if more visuals need to be developed (specific middle east visuals)
  • Prepare dispatch files for all the markets
  • Follow up with supplier and markets for reception and copies of color proof
  • Produce guidelines with priority and secondary visuals, packshot or models, with or without logo and claims
  • Submit reports on our visual strategy for Flagship counters.

4 - Follow up the development of Movies 

  • Updating the screen database for each counter openings
  • Monthly order of the movie loops with Digitalli according to each country's trade plans, communication to the agents and follow-up
  • Management and follow up of invoicing

5 - Development and follow up of local production for POS material 

  • Development and design of specific regional POSM following our assortment: make up grids, make up board, face bar, update of novelty outpost, glorifiers, mascara towers, frag and skincare linear tools etc
  • Brief of 3 suppliers (design and technic details, materials....)
  • Negotiation of quotations and deadlines
  • Follow up the design, production and quality control
  • Follow up the dispatch, delivery on the field and implementation

6 - Redaction of the Weekly Newsletter 

  • Download from Dior Info (corporate website) all relevant information/updates and share with the team every week through a PowerPoint presentation review


  • Visual Merchandising or business School student with passion to progress in the creative field
  • A first experience in VM is essential
  • Good knowledge of computer aided design packages Adobe Photoshop and Illustrator, and Microsoft Office
  • Fluent English mandatory (both verbal and written)
  • Curious, customer oriented and with good communications skills

This internship is for a period of 6 months (July 2018 - December 2018), and is based in Dubai.


Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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