VIE CRM Project Executive / Dubaï

  • Société : Parfums Christian Dior Orient
  • Lieu : United Arab Emirates
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : VIE
  • Métier : Digital
  • Expérience requise : Minimum 2 ans
  • Référence : PCD15580
  • Date de publication : 16.07.2018


The VIE CRM Executive will be part of the regional Marketing team for Parfums Christian Dior. He - she will report to the CRM, Digital and E-Commerce Manager. This new position is required to drive the Brand Digital & CRM transformation.

1/ Optimization of the database to meet with CRM KPIs

  • Increase new client profiles creation and leverage opt-in
  • Upgrade the quality of the data captured and participate in data cleaning
  • Monitor link sales rate, recruitment rate, loyalty rate and anti-churn rate

2/ Provide strong guidance to markets and drive CRM performance

  • Create monthly KPIs reports for each market
  • Build an action plan per market and drive for results

3/ Execute CRM communication:

  • Monthly newsletters creation (content adaptation to meet with market specificities)
  • Brief and follow-up with graphic designer and digital agency
  • Creation of retailer's assets (newsletters and social media)

4/ Participate in the integration of 2 new CRM tools (BI tool + campaign management tool)

  • Enroll a training on the new tool and provide guidance to the newly equipped markets
  • Pilot the integration with involved third parties (headquarter, IT, markets...)
  • Ensure the perfect execution of the campaigns (creation, targeting, broadcast and analyses)

5/ Manage the iPad tool capturing data in emerging markets

  • Monthly follow-up
  • Upgrade of the tool for more efficiency
  • Roll out in emerging markets (training and coaching)

6/ Active participation in CRM event for boutiques and regional retailers

7/ Participate in the forecast of CRM gifts


Profile :

  • Eligible to VIE contracts (see below)
  • Master's degree preferred; Area of study in Engineering School or Business School
  • 2 years of professional experience in CRM
  • Sensitivy to the luxury industry
  • Strong knowledge in using CRM BI tool and campaign managing tool such as Neolane
  • Ability to think strategically about complex problems and offer solutions
  • Proactive. Results oriented. Autonomous, self-motivated. Fast and flexible
  • French and English mandatory, Arabic is a plus


VIE Details :

This VIE mission is based in Dubaï, for 12 months (renewable if needed).

Start date : Autumn 2018


Mandatory VIE criteria :

  • Anyone aged over 18 and under 28 at the time they register can apply to be an international intern.
  • You must have French or European nationality (i.e. be a national of a Member State of the European Economic Area, which includes the 28 Member States of the European Union including Norway, Iceland, Lichtenstein and Monaco).
  • Being graduated from a Bachelor/Master degree, and hold the diploma.

More details :


Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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