Temporary Marketing Manager NL

  • Société : Guerlain Holland
  • Pays / Region : Netherlands
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : Emploi à durée déterminée
  • Métier : Marketing
  • Expérience requise : Minimum 2 ans
  • Référence : GUER02046
  • Date de publication : 13.01.2021

Poste

JOB DESCRIPTION

Lead the brand marketing strategy for all both existing and new Guerlain products in all categories: fragrances, make-up and skincare. Your goal will be to maximize sales by optimizing the resources allocated in a 360 ° vision, in line with defined budgets and international guidelines.

You will also be responsible for enhancing and maintaining the brand image online & offline with CRM, Media, Social Media & E-Retail.

MAIN MISSIONS

1. Develop and execute Marketing strategy and activities

  • Manage and coordinate launches with excellence
  • Interface with Marketing team HQ to ensure alignment of global brand strategy.
  • Create and/or customize all promotional marketing programs and promotional event calendars for the Netherlands; collaborate with Sales and Retail on the execution of promotional strategies.
  • Retailer Presentations - Conceptualize retailer presentations in PowerPoint to share new launches and marketing programs.
  • Develop and implement local marketing tools, innovative promotions and online & offline events by respecting the international guidelines

2. Product Management on the NL market

  • Coordinate and cooperate in the development of the budget and its annual revisions (R1 / R2)
  • Monthly analysis (Sell in & Sell Out by Line), in line with the objectives BU / R1 / R2
  • Monthly analysis of rotation, stocks and novelties
  • Responsible for sales forecasts for each product launch and institutional campaigns
  • Sales, Promo Sales and POSM forecasts (in collaboration with various departments)
  • Management and continuous monitoring of quotas & leftovers while controlling costs
  • Management of product launches: pre-series, purchase orders, quotas etc.
  • Presentation of NL figures (SISO by Line) + launches during sales cycle
  • Ensure the marketing interface with Guerlain HQ (including monthly reports, market requests, launch reviews etc)

3. Responsible for Guerlain's "Brand Image" : online and offline

  • Defining Guerlain's media strategy and responsible for the execution of its plan and the monitoring of the expenses & performances of the campaigns
  • E-RETAIL, responsible for the update of our product lines & novelties on e-retailers pages and maintaining our brand image through brand and product pages
  • DIGITAL, management of Guerlain.com/nl and the Store Locator
  • CRM, management of the NL database and development of the CRM program (e-mailings, mailings, magazines)

4. Manage marketing expenses (Media, Samples, Merchandising, Testers)

  • To be in charge of media and marketing expenses (samples, merchandising, local production and testers) and optimize the allocation of these means in a 360 ° vision
  • Track each expense, from the constitution of the PO to the billing of the invoice
  • Pilot and control expenses monthly

5. Team management

  • Manage, motivate and develop the dedicated team of 1 Jr. Trade & Merchandising manager and 2 marketing interns

Profil

PROFILE

  • Minimum of 2 years experience in a similar function
  • Commercial college or Master's degree in marketing
  • Good consumer, product and brand knowledge
  • Fluent in Dutch and English
  • Expertise of Office (Excel, Powerpoint, Word etc)

 

PERSONALITY

  • You are organized, structured, involved, rigorous, persevering and enthusiastic
  • You are analytical and agile with numbers
  • You are able to organize and prioritise work in a fast changing environment
  • You demonstrate creativity with a real aesthetic sensitivity, in line with the brand image
  • You show initiative with a sense of customer service and are results-oriented
  • You have a sense of contact and a good team spirit
Postuler

Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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