Stage - INDIRECT E-COMMERCE CONTENT ASSISTANT F/H - Janvier 2021

  • Société : Guerlain
  • Pays / Region : France
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : Stage
  • Métier : Digital
  • Expérience requise : Débutant
  • Référence : GUER01950
  • Date de publication : 06.09.2020

Poste

OBJECTIVE: SUPPORT E-COMMERCE ACCELERATION BY DEVELOPING INSPIRING & OPTIMIZED CONTENT

  • Develop e-Commerce content plan to deliver consistent launchpacks to local markets:

o Support product launches:

  • Develop e-commerce media visuals & guidelines to maximise awareness
  • Create alternative content to boost conversion on product pages
  • Develop innovative guiding tools (shade finders, fragrance finders, etc) to generate traffic

o Provide key e-commerce festivals activation (Valentine's day, Parent's day, Chinese New Year, 11.1, Super Brand day, Black Friday)

o Support top products with innovative and updated content

o Ensure brand image consistency online

  • Maximise content adoption:

o Monitor content adoption on a monthly basis

o Manage content delivery process (library, sharepoint) and maintain it up-to-date

o Deliver customized content to strategic eretailers: Tmall, Sephora, Flaconi, etc

  • Business analysis :

o Ad-hoc Analysis with the International E-commerce Director

o E-listening of competition and online innovations & trends

. Take part of strategic meetings :

o Share e-commerce inputs & insights to the Marketing Direction on a weekly basis

o Promote launch kits and activation during worldwide meetings with appealing material (videos, etc) one time during your internship

  •  Learn from Global to Local :

o Brief of the external Artistic Director

o Manage production and delivery timings with the whole Digital team

o Daily collaboration with the Marketing teams

o Key point of contact for local markets


Profil

Business School or equivalent, Engineering School or equivalent, Fashion School welcomed

Master 1 preferred

International profil welcomed

A previous internship in digital field

Photoshop skills wanted

Fluent English required

Great interpersonal skills to deal with the plurality of contacts

Sensibility to aesthetic and Luxury

Postuler

Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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