Software Product Manager (M/W) - TAG Heuer Golf

  • Société : TAG Heuer France
  • Pays/Région: France
  • Secteur d'activités : Montres & Joaillerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 2 ans
  • Référence : TAGH00593
  • Date de publication : 20.12.2019


We are looking for a Software Product Manager who can take the role as a product owner and assist the product team in defining and delivering features sets for TAG Heuer's next connected products on watch and companion app with a special focus on TAG Heuer Golf. The Software Product Manager will join our Product and Design team, and work tightly with our other Product Managers, Designers, and Software Engineers throughout the entire product development cycle.


  • Own the TAG Heuer Golf software product stream (watch + mobile app)
  • Coordinate with the HQ marketing team (Switzerland) to deliver an impactful communication plan
  • Take part in a second sport software stream (watch + mobile app)
  • Define KPIs and monitor the performance of the streams
  • Lead the streams competition analysis to maintain surveillance on the market
  • Identify key consumer trends and features opportunities
  • Collect and aggregate market and customers feedback related to the streams they are responsible for and identify features and functionalities that drive business goals
  • Build and prioritize stream roadmap
  • Define the release schedule and sprint planning with the rest of the product team
  • Act as product owner in an Agile Software Development team. Including managing the stream backlog, UI, UX and development on a daily basis
  • Write User Stories and attend grooming sessions with developers
  • Create elegant and impactful mobile application and watch experience
  • Work with third-party vendors and coordinate with other project teams when necessary
  • Share visibility on their stream advancement
  • Support other team members when required
  • Ensure their stream fit with the overall product vision (UX / UI Consistency) and with customers expectation (customer test, research)
  • Take part in the planning and coordination work for launching new products, from first concept to final launch.
  • Define and analyze analytics
  • Contribute to the cross functional activities and documentation



  • Passionate about golf
  • Good theoretical knowledge of golf
  • Passionate about software product management
  • Solution oriented mindset
  • Excellent communicator, both written and verbal
  • Great project and time management skills
  • Team player and ability to adapt as the organization grows
  • Ability to travel (5-10% of time)
  • Fluent in English
  • Be into outdoor sports, such as running, cycling, swimming, skiing etc.


  • BS / BA, MSE preferred
  • 3+ years of consumer oriented mobile products development and launch, ideally for smartwatches, luxury and/or wellness
  • Proven track record of managing and launching products
  • Experience with Agile Software development, preferable SCRUM
  • Deep understanding of the iOS and Android OS
  • Experience working with data and hardware is appreciated
  • Experience with Luxury products is a plus

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