Retail Marketing Manager Central Europe F/M/D

  • Société : Christian Dior GmbH
  • Lieu : Germany
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 5 ans
  • Référence : CDC02789
  • Date de publication : 16.07.2019


Main Responsibilities

Client Development

Understand the global clientele of the market (database, market share, client segmentation)

Focus on the recruitment of new clients and development of certain segments

Manage efficiently clienteling tools: database, intern software, app

Identify local influencers and be able to develop new contacts/prospects

Animate the Client Development Program in consistency with key priorities

Work closely with Retail teams to ensure marketing activities are in line with commercial needs

Define, propose and implement a marketing plan in all aspects including new product launches, event, client development, media planning, VM and training

Control and follow up budget & impact of all actions. 


Event & Client treatment

Propose and create - in close link with Zone HO - innovative Local Brand image events and store thematic events

Planify and coordinate all commercial events in our boutiques

Provide sales teams with all relevant information to ensure the good understanding and implementation of marketing plans

Identify the right profiles of clients and/or prospects for personalized client treatment

Coordinate implementation of specific and personalized treatment planning for each client



Understand their key challenges and be proactive in proposing operational and pragmatic client actions to implement

Be at ease to meet client and develop their brand knowledge via small talks and social moments


Criteria for performance evaluation:

Excellence in execution

Achievement of financial and strategic objectives

Dynamism and efficiency in the understanding and development of both the brand and the business


Key Competencies

Client and relationship focused

Strategic vision

Driven and ability to drive teams functionally

Ability to be both proactive and reactive


Technical Skills

Capability to understand and defend brand DNA

Creativity and agility

   Strong analytical skills

   Communication skills

   Marketing team management

   Finance P&L skills




   2-5 years' experience in a management role

   Good understanding of luxury business

   Experience of the retail market place

   Personal affinity with brand and products

   International is an asset but not essential

   German & English fluent. French is a plus


Mode & Maroquinerie

Maisons à l’héritage unique et jeunes marques en devenir composent ce pôle d’exception. Chacune de leurs créations se fait objet de désir, toujours empreint d’intemporalité.

Découvrir le secteur d’activité