PR Manager - Bvlgari Hotels (w/m)

  • Société : Bulgari France S.A.
  • Pays/Région: France
  • Secteur d'activités : Montres & Joaillerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Communication & Media
  • Expérience requise : Minimum 2 ans
  • Référence : BULG03998
  • Date de publication : 17.09.2019

Poste

Your mission:

  • Playing a key role in the definition of an integrated Communication strategy for the Hotel, in line with the overall Bulgari communication strategy and guidelines to increase Brand visibility and awareness.
  • Supporting the Worldwide communication and events planning for Hotels coordinating local teams.

What you will do: 

Under responsibility of the Communication & Marketing Manager Bulgari France, you will be responsible for all Press Relation and communication activities to develop the awareness of the Bulgari Hotel to be opened in Paris in 2020 (Semester 2) :

  • Responsible for the hotel opening communication and PR activities for France market and coordinate the international press coverage
  • Interactions with the international PR corporate team (in Rome) according to Hotel stakeholders inputs and Global Marketing & Communication guidelines
  • Maximize dedicated hotels editorial coverage.
  • Create and implement a yearly hotel communication strategy
  • Press material : oversee all press material sustaining hotel communications and new initiatives to be launched, being able to write press releases texts and invitation texts, follow-up on press tools production
  • Contribute to manage the editorial shooting for hotel communication campaigns (advertising, social media, brochures)
  • Coordinate and nourish the hotel external relations network
  • Support international press relations by hosting international press visit and group trips
  • Coordinate the press events together with the event teams ensuring the coordination of all integrated and transversal activities, initiatives and teams and the alignment with central strategies
  • Promote all the Bvlgari Hotels and Resorts properties with the local press including new Bulgari hotels openings
  • Work in synergy with Bulgari global communication and marketing departments to coordinate and integrate hotel communication tools and press events
  • Digital : support in the digital contents creation, ensure a regular Bulgari hotel website updating, social media channels management and work in synergy with both Bulgari internal teams and Hotel's owners
  • Monitor hotel external relations budget , press clippings and edit a monthly PR report to be share with Corporate
  • Establish a PR archive/library of information

 


Profil

  • PR expert in luxury industry with at least 3 years of experience
  • Proven ability to effectively lead projects from inception through implementation and delivery
  • Proven ability to recommend and implement events with a good ROI
  • Deep knowledge of digital tools and social media
  • Passionate, detail orientated and well organized while managing multiple projects, with effective and impactful communication skills
  • A first experience in hotel luxury sector is more than welcome
  • Fluent in French & English. Italian is a plus
  • Based in the Bulgari Paris head office
  • Sharing  time between the Hotel and the Bulgari Paris head office
  • Frequent international travels
Postuler

Montres & Joaillerie

Activité la plus récemment mise en place, le secteur des Montres & Joaillerie rassemble des Maisons de premier plan aux positionnements complémentaires.

Découvrir le secteur d’activité