TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated:
PR & Communication Manager (M/W)
TAG Heuer is looking for a professional in PR and Communication who will drive brand desirability and re-establish brand as a high-end watchmaker.
- Strengthen local contacts of the brand with media and influencers
- Add more personal contact with our priority list and enhance the list of people we are regularly in contact creating a strong loyal community of key opinion leaders around the brand
- Play an active role in the choice and coordination of Friend of the brand contracts
- Impulse a special emphasis on WEB, Social Media, YouTube & Telegram
- Work in close collaboration with PR agency and re-align the functions of PR agency
- With Marketing Director, define the Media branding campaigns to win from synergy effect
- Ensure top positions in the LVMH Rankings in watch category: top-5 for Print perimeter, Top 3 for Web and SM Perimeters
- Strong support and initiative in events planning
- Higher Education degree
- At least 2-3 years in a recognized PR agency of the market acting as a PR Manager/Account Manager
- Experience of PR of international brand with very advanced digital philosophy
- Understanding and alignment with precise KPI'S/guidelines
- Diplomatic/very human-oriented/very service-oriented person capable to achieve much more with good relationships and empathy
- Thinking details: decoration of gifts, mailing text etc.
- Thinking of style, fashion, contemporary trends