PR & Communication Manager (M/W)

  • Société : TAG Heuer Russia
  • Pays / Region : Russia
  • Secteur d'activités : Montres & Joaillerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Communication & Media
  • Expérience requise : Minimum 2 ans
  • Référence : TAGH00790
  • Date de publication : 09.03.2021

Poste

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated:

PR & Communication Manager (M/W)

Purpose

TAG Heuer is looking for a professional in PR and Communication who will drive brand desirability and re-establish brand as a high-end watchmaker.

Responsibilities

  • Strengthen local contacts of the brand with media and influencers
  • Add more personal contact with our priority list and enhance the list of people we are regularly in contact creating a strong loyal community of key opinion leaders around the brand
  • Play an active role in the choice and coordination of Friend of the brand contracts
  • Impulse a special emphasis on WEB, Social Media, YouTube & Telegram
  • Work in close collaboration with PR agency and re-align the functions of PR agency
  • With Marketing Director, define the Media branding campaigns to win from synergy effect
  • Ensure top positions in the LVMH Rankings in watch category: top-5 for Print perimeter, Top 3 for Web and SM Perimeters
  • Strong support and initiative in events planning

Profil

Competencies

  • Higher Education degree
  • At least 2-3 years in a recognized PR agency of the market acting as a PR Manager/Account Manager
  • Experience of PR of international brand with very advanced digital philosophy
  • Understanding and alignment with precise KPI'S/guidelines
  • Diplomatic/very human-oriented/very service-oriented person capable to achieve much more with good relationships and empathy
  • Thinking details: decoration of gifts, mailing text etc.
  • Thinking of style, fashion, contemporary trends
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Montres & Joaillerie

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