- Build with Key Account Manager(s) the sell-out objectives global country and per door for a brand or group of brands
- Develop sales and manage sales performance by store to reach the target, Specific focus on flagship and Top doors.
- Anticipate and develop action plan to optimise business through Consumer, BCs shift management and Trade Marketing.
- Build a close relationship with the Perfumes & Cosmetics airport/terminal/store retail management
- Co-ordinate with Sell-In team to ensure efficient order taking and stock processing to ensure optimum inventory at stores,
- Compile monthly sales reports to management,
- Communicate competition's marketing activity to management.
- Communicate sales objectives to BCs and follow-up on their achievement,
- Work, implement and follow-up on an incentive plan in consistency with the sell-out objectives,
- Conduct regular counter visits and ensure the development of CMs and/or BCs through regular appraisals.
- Motivate BCs to have team spirit and be goal driven,
- Ensure that BCs follow the brand Art of Selling and express brands values through customer service,
- Ensure recruiting the best-qualified counter managers and BCs,
- Propose development plan to increase knowledge and skills,
Enhance brand Image through visual, merchandising, BC grooming and POS activities, the MARKETING Guidelines (assortments, novelties introduction),
- Communicate all brand Marketing and animation plans to retailers' operations and sales staff,
- Be fully responsible for MERCHANDISING Execution, implementation of planograms per door according to the agreed assortments,
- Plan, order and monitor testers, POS materials, transparencies and promo visuals per door.
- Prepare and implement the animations in cooperation with the Trade Marketing,
- Look out for opportunities to have extra space, visuals, promotion events etc.,
- Manage preparation status and feedback report for each promotion event.
- 5-10 years' experience in Retail
- Knowledge of Travel Retail & Beauty
- Adaptable, autonomous,
- English mandatory