MOYNAT PARIS - Digital Director

  • Société : Moynat
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Digital
  • Expérience requise : Minimum 10 ans
  • Référence : MOYN00054
  • Date de publication : 15.10.2018


The Digital Director is responsible for overseeing CRM, Ecommerce, digital marketing, social networks and, centrally and across our different geographies. 

As Digital Director, you should have in-depth marketing experience and a passion for digital technologies.

  • You will work closely with Retail, Communication and Merchandising teams to ensure consistency through all offline/online channels.
  • You will provide forward-thinking ideas to build and maintain a strong and coordinated company web presence and a fully integrated marketing strategy for the business.
  • This will include creating the digital strategy for the Brand, developing a global marketing/Ecommerce online strategy and developing and implementing these strategies both centrally and locally.

Reporting to the CEO, the candidate will secure a role which is both challenging and rewarding. This role is suitable for an individual who is self-motivated, used to working independently.



  • Development and implementation of the Brand digital strategy across CRM, social networks, and Ecommerce;
  • Overseeing implementation of the strategy - including campaigns, events, marketing;
  • Oversee all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency;
  • Develop and implement the global digital concept to ensure a consistent image;
  • Cultivate and maintain relationships with target media within the fashion and luxury industries and represent the brand at industry events as required;
  • Working with the Head of Finance, prepare budgets;
  • Measure ROI and KPIs and responsible for budget performance;
  • Develop specific CRM campaigns to create and maintain high levels of customer interaction;
  • Working closely with the Retail managers (especially France, Asia and China) to identify, plan and successfully activities that will support business objectives;
  • Work closely with the Merchandising, Communication and Information Systems teams to define materials and programs;
  • Manage social media presence and direct programs to improve social media reputation and recognition;
  • Drive continuous analysis of competitive environment and consumer trends, monitoring competition and generating ideas to stand out;
  • Stay up-to-date with digital technology developments;
  • Coordinate our 170Year anniversary strategies and programs
  • Co-lead our WeChat based CRM application project


Education & Experience :

  • Bachelor's degree in Marketing or Digital Technologies preferred;
  • 10 year experience

Skills :

  • Proven work experience as a Marketing/Digital director;
  • Demonstrable experience in designing and implementing successful digital marketing campaigns;
  • Strong understanding of how all current offline and digital marketing channels function;
  • Solid knowledge of offline and online marketing tools and good practice;
  • Experience of managing SEO/SEM, Google Analytics and CRM activities;
  • Familiarity with web design;
  • Excellent analytical and project management skills;
  • Confident, driven and dynamic leader;
  • Entrepreneurial mind-set with the ability to spot original branding opportunities;

Mode & Maroquinerie

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