Media & Trade Marketing Manager

  • Société : Bulgari France S.A.
  • Pays/Région: France
  • Secteur d'activités : Montres & Joaillerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 2 ans
  • Référence : BULG03983
  • Date de publication : 09.09.2019

Poste

Media and Trade Marketing Manager France, Belgium, Monaco for all Bulgari collections except fragrances.

Under responsibility of the Communication & Marketing Manager, you will be :

 

  • Responsible for media plans print, OOH and digital : recommendation on the media strategy, relationship with the agency, daily management of the media plan, follow-up on the budget, propose new projects

 

  • Responsible for all the trade Marketing plan, meaning:  
    • in charge of planning and execution of all our events in France, Belgium, Monaco
    • in charge of all tasks related to events including event layout, logistics, relation with third parties and corporate teams
    • collaborate with the sales team on determining which local events should be prioritized
    • work closely with members of the marketing and communication team to develop 360° clients experience (digital experience, invitation, pre event, post event experiences, social media)
    • manage and build a detailed event calendar for each event
    • analyzing and reporting: develop and implement measurement plans for each event. Monitor KPIs to determine event effectiveness. Create post-event reports documenting results
    • constantly evaluate new event opportunities
    • manage the event budget
    • follow with the retail and stores teams the ROI of each event

Profil

  • Operational Marketing manager with at least 3 years of experience in managing a market
  • Proven ability to recommend and implement Marketing activities with a good ROI
  • Proven expertise in building events supporting increase of customer acquisition and brand awareness
  • Passionate, detail orientated and well organized while managing multiple projects, with effective and impactful communication skills
  • A first experience in luxury sector is more than welcome
  • Fluent in English and Italian is a plus
Postuler

Montres & Joaillerie

Activité la plus récemment mise en place, le secteur des Montres & Joaillerie rassemble des Maisons de premier plan aux positionnements complémentaires.

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