Marketing Manager, Terrazas de Los Andes

  • Société : Estates & Wines France
  • Lieu : Argentina
  • Secteur d'activités : Vins & Spiritueux
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 5 ans
  • Référence : WIE00160
  • Date de publication : 13.06.2018

Poste

Based in Mendoza winery, and reporting to the Estates & Wines Marketing & Communication Director, the Terrazas de los Andes, Marketing Manager is responsible to to drive the Awareness, desirability and sales of Terrazas de los Andes on a Global level, making it the reference brand for Malbec. She/he is responsible for the brands strategic planning and marketing developments at global level defining creative platforms for the brand and developing all tools for the brand for the markets. 

She/He will be the point person for Terrazas marketing globally. This is a hands-on role which requires both strategic thinking and managing the fine details. You will need to work flexibly and collaboratively with the winery, markets and E&W marketing and communications team in the definition & implementation of marketing strategy in the markets.

Brand strategy and equity

  • The owner of the brand DNA and codes and ensures consistency of brand execution globally.
  • Develop strategic business reviews to identify challenges & opportunities via PMT process
  • Identify key consumer trends/insights and implications for brand
  • Develop global brand strategy to capture these opportunities: Brand vision, overall brand strategy, marketing strategy, marketing mix, DNA, positioning.
  • Work collaboratively with the estate, the markets (domestic and global) and the E&W Marketing team to develop yearly marketing plans that excite the markets and are implementable given the A&P investment.
  • Be the point person for Terrazas for all the global markets requests and demands.

A&P budget development

  • Provide brand budget guidelines to regions/markets that include global and local A&P spending initiatives
  • Provide feedback to regions on marketing calendar & budgets
  • In the framework of the budget process, develop brand central A&P budget

Brand identity & packaging

  • Develop creative brief and share with the estate and key markets
  • Lead agency selection process, production execution

Innovation

  • Lead the development of the brand innovation strategy and deliver programs to markets
  • Develop and monitor launch plans for innovation initiatives

Pricing and distribution

  • Develop guidelines for brand pricing at RSP level
  • Work with the E&W business development organization to set RSP and NSI pricing guidelines based on overall brand strategy with local markets inputs.

Off and on-premise visibility & activation

  • Define brand global merchandising strategy & guidelines
  • Develop brand merchandising, POS and promotion tools at global level
  • Receive and give guidance on locally-generated initiatives

Brand content & Digital

  • Develop the yearly marketing and content plan for the brand
  • Manage all the social media channels and website for Terrazas with support from E&W digital manager.
  • Lead the global influencer strategy in-line with brand DNA and maximizing ROI.

Brand events & PR

  • Develop global concepts and creative and share with the estate and key markets
  • Develop 360° guidelines for brand regional/local events
  • Greet all key press who visit the winery and proactively work with the markets to bring the right influencers to the winery.

 


Profil

Education :

Degree level

Masters/MBA of Marketing or Business

Business school MBA or equivalent in terms of professional background

 

Languages :

Fluent (native or fully bi-lingual) English and Spanish.

 

Professional experience & know how :

5-10 years' experience in marketing positions

Knowledge of wines & spirits industry or a very strong interest in wines.

Sensitivity to the luxury industry

Global Marketing experience is essential

 

Technical & management skills :

Experience in project management, detail oriented

Creativity and Rigor

Microsoft Office

Photoshop

Personal & interpersonal skills:

Strong appreciation of different markets and cultures.

Good communication skills (oral and written)

Strong organizational skills

Strong analytical skills

Intellectually curious

Drive for result & excellence

Pragmatic and hands-on approach to business

Comfortable in working in a matrix organization

 

 

Postuler