Marketing Executive - Indian Ocean (F/H) - VIE

  • Société : Guerlain
  • Lieu : United Arab Emirates
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : VIE
  • Métier : Marketing
  • Expérience requise : Minimum 2 ans
  • Référence : GUER01431
  • Date de publication : 04.03.2019

Poste

The Marketing Executive reports to the Marketing & Communications Manager and is responsible for the implementation of the marketing strategy within Indian Ocean markets (La Réunion, Ile Maurice, Mayotte, Madagascar, Maldives, Seychelles)

  • Trade marketing: optimize and adapt all marketing resources available in order to meet sales objectives (sell in and sell-out) as well as maximize brand visibility within the region.
  • Media & Communication: help define and implement a media & communication strategy in-line with the brand positioning.

Main activities :

FORECASTS

  • Forecast saleable products & POSM for each market, in collaboration with the Area Manager and in line with regional strategy.

MARKETING & TRADE MARKETING STRATEGY

  • Build marketing/trade plans and A&Ps for each market in collaboration with the Marketing Manager & the Area Manager.
  • Communicate marketing strategy and guidelines/tool boxes with retailers (online & offline tool boxes)
  • Present marketing strategy and innovation plan to key retailers.
  • Follow up trade plan by market.
  • Track and analyze new launches and promotion sell out results (quantitative and qualitative)

RETAIL & ANIMATIONS

  • Organize (in conjunction with the Area Manager, the merchandising teams & the local sales coordinator) all POS openings with saleable/POSM order, merchandising guidelines, special events
  • Make sure our POS network always stays alive and animated through animations, merchandising guidelines (for each new launch), special events
  • Prepare & follow all trade animations: brief to local agencies, POSM production with local suppliers, POSM order, reporting
  • Conduct periodic market visits to understand both trade need/update, consumers trend, key competitors' update, and also to foster relationship with key trade partners.

TRAINING & MUP ARTIST EVENTS

  • Prepare regional trainer visits (twice a year): POSM order, venue & hotels booking, tools production
  • Prepare regional make-up artists visits (twice a year): POSM order, hotels booking, tools production

REPORTING & BUDGET

  • Monthly sales report to HQ
  • Build sales by line (Budget, F1, F2, 3Y plan).
  • Prepare budget and strategic plans presentations in conjunction with the Area Manager & the Marketing Manager (Budget, F1, F2, 3Y plan).

ADVERTISING & MEDIA

  • Responsible for the preparation, coordination and execution of the online and offline paid media strategy for Indian Ocean.
  • Develop detailed media plans in line with global strategies, and in coherency across all channels including print, TV, OOH, display & social
  • Work closely with local suppliers & media partners

 


Profil

  • Minimum Education: Bachelor's degree, Master's degree, MBA, a plus
  • Professional experience: Minimum 2 years' experience in perfumes and cosmetics or luxury
  • Fluency in English & French
  • Excellent computer skills and software skills, especially MS Office - Excel and PowerPoint
  • Excellent organizational, analytical and interpersonal skills
  • Sensitive to cultural differences with an interest in working in a multicultural environment
  • Ready to work in a small, dynamic and team environment

Based in Dubai regional office
Up to 2 travels per year in concerned area

Postuler

Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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