JEAN PATOU - Web & E-Commerce Manager

  • Société : Fashion Group Paris
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Digital
  • Expérience requise : Minimum 5 ans
  • Référence : FADIV00154
  • Date de publication : 24.01.2019

Poste

In a context of relaunching the House of JEAN PATOU, recently acquired by LVMH, the brand is looking for a web / e-commerce manager.

As part of the Omnichannel / Marketing department, you will be developing and implementing innovative retail and client services, digital strategies and programs that deliver a disruptive brand experience for clients and result in increased revenues and customer service, responsible for Development, Implementation and Improvement of market E-Commerce strategy according to Marketing & Sales strategies, driving e-business sales and client experience worldwide through own and partner networks. In a context of launching the JEAN PATOU online Platform, your responsibilities and key activities:

  • Establish a clear digital retail and client strategy
  • Define with the Omnichannel Director the digital ambition in terms of retail and client services and ensure alignment    with business departments
  • Develop and implement the associated digital strategy and manage the multichannel digital ecosystem.
  • Create the best online client experience
  • Launch an e-commerce platform featuring the products catalogue in an innovative way, offering disruptive services and broadcasting the brand DNA, fully integrated with any other marketing channels to ensure brand consistency
  • Coordinate with a UX/Design agency and IS&T teams to make the process of launching easy and smooth, allowing launching the website on time, fully integrated with other systems and within allocated budget
  • Define Dashboards and metrics to measure the entire journey with an emphasis on those journeys that matter the most
  • Including CRM: develop a digital customer relationship strategy.
  • Manage e-commerce activity
  • Improve website/ mobile conversion through targeted traffic, optimized content at point of sale, enhanced retailing and merchandising capability
  • Ensure daily operations to guarantee best online customer experience (Orders follow up, fraud management, after sales..)
  • Drive growth of direct e-commerce business, coordinating with marketing team the implementation strategy, campaign execution & ad ops trafficking of all commerce-oriented online marketing campaigns, including Search (paid & organic), Retargeting, Display Networks, Affiliates, Social Media, Comparison Shopping Engines and Channel Partner Campaigns

Profil

PROFILE

  • 3-5 years' experience in e-commerce, for a luxury or FMCG brand or an online retailer
  • Bachelor or Master degree school
  • Fluent English and French
  • Strong familiarity with Shopify Plus platform is a plus
  • Full knowledge of the digital ecosystem
  • Leadership, dynamism, perfectionism and rigor

 

 

STARTING DATE: ASAP

Postuler

Mode & Maroquinerie

Maisons à l’héritage unique et jeunes marques en devenir composent ce pôle d’exception. Chacune de leurs créations se fait objet de désir, toujours empreint d’intemporalité.

Découvrir le secteur d’activité