JEAN PATOU - Digital Communication Officer

  • Société : Fashion Group Paris
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Digital
  • Expérience requise : Minimum 2 ans
  • Référence : FADIV00198
  • Date de publication : 10.07.2019

Poste

In a context of relaunching the House JEAN PATOU, recently acquired by LVMH, the brand is looking for a digital communication officer.

As part of the Omnichannel / Marketing department, you will be developing and implementing innovative communication strategies and programs that deliver a disruptive brand experience throughout several communication channels such as social platforms, the brand website, online display.

In a context of launching the JEAN PATOU online Platform, your responsibilities and key activities:

Manage all global / local social networks

    • Own the content calendars for the social channels, working alongside the Marketing Manager to ensure key launches and marketing priorities are supported and wider business objectives are met
    • Work with retail partners on social media strategies to drive joint partnership, securing launch and always on visibility
    • Asset management across local and global content, ensuring optimal mix to drive relevancy and engagement and brand equity
    • Collaborate with the internal content team to ensure the content produced meets both the global briefs and the needs of our local audience
    • Utilize past results learnings and insights to shape the content strategy

Animate the brand platform and run media planning

    • Curate all brand content on the brand website and upload through dedicated CMS
    • Propose content evolutions to increase the time spent on the website
    • Within a limited budget and in strong relationship with the PR team, run image driven advertising campaigns, online and offline, with selected media partners

Listening and reporting

    • Create new social reporting templates (weekly, monthly, ad hoc) ensuring that we monitor the performance of social media channels
    • Stay on the top of and proactively share upcoming trends in social media and content marketing, and contribute to the platform's strategy evolution
    • Embrace a test and learn attitude to innovation, working reactively based on results and embracing change when necessary

Profil

PROFILE

  • 2 years' experience in digital communication for a luxury or FMCG brand or an online retailer
  • Bachelor or Master degree school
  • Fluent English and French
  • Full knowledge of the digital communication ecosystem
  • Leadership, dynamism, perfectionism and rigor

 

Postuler

Mode & Maroquinerie

Maisons à l’héritage unique et jeunes marques en devenir composent ce pôle d’exception. Chacune de leurs créations se fait objet de désir, toujours empreint d’intemporalité.

Découvrir le secteur d’activité