Europe Retail Marketing Manager

  • Société : Christian Dior Couture SA
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée déterminée
  • Métier : Marketing
  • Expérience requise : Minimum 5 ans
  • Référence : CDC01734
  • Date de publication : 01.05.2018


Within the Europe HO, the Retail Marketing Manager is the key contact in charge of animating the boutiques around all client development, retail events and client treatments topics. His/her contribution to increasing the share of locals in each country is key.


The missions are split as below:




  • Clienteling animation


      • Definition of Client Development objectives specific to each boutique with the GM of the country at the beginning of the year
      • Follow-up of all the clienteling program put in place in the boutique targeting prospects, new clients as well as high potential clients: ensure that each boutique is duly trained on the programs, implement a weekly follow up with each of them monitoring the results and achievements vs objectives
      • Support any ad hoc challenges raised by the boutiques and define with them a personalized action plan to cope with any specific situation


  • Clienteling tools training


      • Training of the team on the dedicated clienteling tools and follow up the connection rate of the team




  • Events


      • Planning of the retail event calendar according to the boutique key periods and specific challenges
      • Definition of the budget and expected ROI for each event
      • Global organization and production of all the events
      • Feedback - quantitative and qualitative - to be provided after each event


  • Client treatment


      • Definition of the global investment on the client treatments at the beginning of the year
      • Definition with the boutique director of the targeted clients
      • Organization of the bespoke program for each client
      • Accompanying the boutique staff and the client during the treatment as an added value and support for the staff in the Dior Treatment.
      • Follow up on the results of each treatment


  • Business Development


      • In relation with the GM / zone marketing director / boutique directors, identify all opportunities to enhance the business development thanks to client levers


  • Retail/business orientated
  • Organisational skills and structured
  • Client centric and empathic
  • Communication skills: individually and collectively
  • Capacity to federate teams around a project
  • Inspiring
  • 5 years' experience in retail or marketing clients

Mode & Maroquinerie

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