E Merchandising Analyst (F/H)

  • Société : Christian Dior Couture SA
  • Pays / Region : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Digital
  • Expérience requise : Minimum 5 ans
  • Référence : CDC04535
  • Date de publication : 28.04.2021


The E-Merchandising Analyst will be responsible for understanding and analyzing the E-Merchansising key drivers of performance related to Dior.com to identify opportunities and recommend strategies to achieve business objectives and maximize sales. The role works with E-Merchandisers, Supply Chain, E-Business Analyst, Webanalytics and other cross-functional business partners.

Job description & main missions (Categories Women & Dior Maison)

  1. Assortment and product planning process:
  • Partner with E-Business Analyst on the construction to develop sales forecast and associated OTB by product category
  • Consolidate the zones ‘Buying Strategy' to define the Showroom Buying Strategy
  • Challenge the buying KPI per zone and categories (penetration rate, SKU count & LT mix) Monitor for both
  • Present final assortment to other stakeholders within the company (e.g Debrief)
  • Forecast TO by wave and stories


  1. Analyst Lead for e-merchandsing
  • Partners with e-merchandisers to understand site merchandising strategies and to identify needed business support where appropriate
  • Ensure stock optimisation (deliveries, reorder, rebalancing...)
  • Create and update weekly & monthly e-merch reports,
  • Analyze, report and lead key E-Merchandising performance metrics to ensure activities within their assigned area are meeting strategic and sales objectives (ST, Long Tail, Subscribers, Return Rate...)
  • Work with testing and analytics team to analyze weekly site metrics and co-determine actions to improve results (Most viewed product on site, higher conversion rate products)
  • Check sites frequently to ensure strategies have been executed appropriately


  1. Forecasting, Allocation and Replenishment
  • Adjust Forecast based on deliveries working closely with E-Business Analyst
  • Ensure timely execution of all planned products allocations as needed
  • Serve as the point of contact for EC teams to address and resolve replenishment


  • Business School or Engineer master's degree with strong interest in data analytics and business intelligence.
  • 5 years minimum experience in Digital & E-commerce required, or similar position in Supply Chain, Merchandising or Retail Performance roles.
  • Fluent in English is required. French is a plus.
  • Strong proficiency in Microsoft Excel (Pivot tables and advanced functions) and PowerPoint
  • Ability to work in a fast-paced environment while ensuring high-quality execution.
  • Interest in the Luxury & Fashion industries.

Mode & Maroquinerie

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