Poste
Joining our Creative Team, you will lead our social media/ digital strategy as it pertains to content, in collaboration with Creative; to incur brand awareness, drive traffic, promote sales and stay on the forefront of the MH digital experience.
Responsibilities:
- Design social media strategies to achieve marketing targets
- Collaborate with team to manage, create and publish original, high quality content
- Deliver social media calendars strategically in concert with creative and production
- Assist Maison in administering social media accounts with up-to-date content by ensuring quality control
- Supervise/liaise with copywriter/s to strategically align with copy content, hashtag strategy, caption development etc. Provide ancillary copywriting as needed.
- Liaise with writers and designers to ensure content is informative and appealing, on brand and on strategy
- Collaborate with Marketing and Maison teams to create social ‘buzz' regarding new product launches
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
- Asses and analyze weekly and monthly reports on web traffic and ROI from the Maison to optimize creative
- Monitor SEO and user engagement along with Maison and suggest content optimization to the creative team
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
Profil
- Proven work experience as a Social media strategist or Social media manager
- Hands on experience using social media for brand awareness
- FULL Understanding of SEO and web traffic metrics
- FULL understanding of all social media portals (insta, fb, twitter, youtube, linkedin, etc.) from a advertising programming and technical standpoint
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multitasking skills
- Strong written and verbal communication skills
- BSc degree in Marketing or relevant field
- English and French language skills preferred
