Client Activation Project Manager (F/M)

  • Société : Celine Europe
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 2 ans
  • Référence : CELI01221
  • Date de publication : 06.06.2018



Now entering a new phase of its development, CELINE is rebalancing its culture between product and client: to support this transition,CELINE is looking to reinforce its Clienteling team (CRM & client activation). As part of the Engagement and Experience team,CELINE is looking for a Project Manager to oversee the EMEA & US regions, as well as coordinating and supporting key global initiatives.


Key Missions

Supporting both the Client Engagement & Experience Manager and local Clienteling teams, the Client Activation Project Manager EMEA & US will be responsible for overseeing the rollout, improvement and measurement of all clienteling actions.

  • Centralize local needs and structure a regional plan, ensuring consistency between regions
  • Encourage the sense of community, animating the local teams and encouraging the sharing of ideas, best practices...
  • Control and challenge the 3 pillars of clienteling: acquisition, loyalty & retention and engagement. Propose ideas to local teams to improve their performances
  • Train and support local teams on all Clienteling tools and ensure their proper implementation and use
  • Events Management:
    • uphold the central guidelines and ensure a transparent communication with the local teams
    • collect all local initiatives and know how to challenge/adjust when necessary
    • tracking of performance and recommendations for next programs, plus sharing of best practices
  • Gifting & Services:
    • consolidate local needs and propose an appropriate offer, in line with central guidelines
    • measure and share the impact of all initiatives
  • Budget & performance:
    • consolidate local budgets
    • monitor budget consumption
    • challenge the teams on the return on investment


  • 3 to 5 years of experience, with a strong background in client development
  • Excellent understanding of the Luxury Sector. An experience in luxury stores is a bonus
  • Highly rigorous with an eye for detail
  • Strong organisation skills
  • Marketing / Creative profile with very good communication skills
  • Ideally a previous experience in Events Management
  • Good analytical skills for the monitoring / tracking of the Clienteling initiatives
  • Fluent in English (written & spoken)

Mode & Maroquinerie

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