Central Europe Retail Marketing Manager

  • Société : Christian Dior Couture SA
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée déterminée
  • Métier : Retail / Magasin
  • Expérience requise : Minimum 5 ans
  • Référence : CDC02177
  • Date de publication : 04.12.2018

Poste


Within the Europe HO, the Retail Marketing Manager is the key contact in charge of animating the boutiques around all client development, retail events and client treatments topics. His/her contribution to increasing the share of locals in each country is key. (Germany Austria and Switzerland)

The missions are split as below:

CLIENT DEVELOPMENT

>  Clienteling animation
 Definition of Client Development objectives specific to each boutique with the GM of the country at the beginning of the year
 Follow-up of all the clienteling program put in place in the boutique targeting prospects, new clients as well as high potential clients: ensure that each boutique is duly trained on the programs, implement a weekly follow up with each of them monitoring the results and achievements vs objectives
 Support any ad hoc challenges raised by the boutiques and define with them a personalized action plan to cope with any specific situation

>  Clienteling tools training
 Training of the team on the dedicated clienteling tools and follow up the connection rate of the team

EVENTS & CLIENT TREATMENTS

>  Events
 Planning of the retail event calendar according to the boutique key periods and specific challenges
 Definition of the budget and expected ROI for each event
 Global organization and production of all the events
 Feedback - quantitative and qualitative - to be provided after each event

>  Client treatment
 Definition of the global investment on the client treatments at the beginning of the year
 Definition with the boutique director of the targeted clients
 Organization of the bespoke program for each client
 Accompanying the boutique staff and the client during the treatment as an added value and support for the staff in the Dior Treatment.
 Follow up on the results of each treatment

>  Business Development
 In relation with the GM / zone marketing director / boutique directors, identify all opportunities to enhance the business development thanks to client levers


Profil


>  Retail/business orientated
>  Organisational skills and structured
>  Client centric and empathic
>  Communication skills: individually and collectively
>  Capacity to federate teams around a project
>  Inspiring
>  5 years' experience in retail or marketing clients
>  German speaker would be a plus
>  2 days of travel per week approx

Postuler

Mode & Maroquinerie

Maisons à l’héritage unique et jeunes marques en devenir composent ce pôle d’exception. Chacune de leurs créations se fait objet de désir, toujours empreint d’intemporalité.

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