Category Manager Senior - Travel Retail

  • Société : Guerlain
  • Lieu : France
  • Secteur d'activités : Parfums & Cosmétiques
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 10 ans
  • Référence : GUER01022
  • Date de publication : 27.08.2018


The Role :

Key leader within the TR* team  and Guerlain organization, accountable for developing and driving the strategic plan to grow Axe  and TR sets categories across all channels and geographies to achieve TR Categories growth targets.

1 - Drive Strategic Category Planning

  • Partner with the Axes Marketing Development Team Leader, the Business Developer Axe and the TR team to develop and adapt Guerlain Category growth vision to TR environment
  • Acting as an effective interface between a) TR Regions and b) the Marketing Development teams and the Business Developer Axe
  • Develop best practice category management strategy and tactics to influence internal and external planning and decision making


2 - Implement Strategy

  • Deliver compelling, insight-driven plans and 360° presentations to TR Regional Marketing Managers to achieve success of Category objectives in each TR region in line with category and retailer strategies
  • Provide direction to TR Regional Marketing Managers and thought leadership in development of appropriate 360° customer-specific solutions : TR exclusive developments, Animation concept adapted to TR environment and plans
  • Provide direction for Fast in line with TR strategic plans to Regions


3 - Category Analysis

  • To coordinate and prepare monthly reports to ensure net sales are in line with Budget objectives
  • To adapt strategy with booster plans based on category Sales Results


4- Cannes TFWA

  • Project Manager of Category for Cannes TFWA (Tax Free World Association) : ensure Key franchises presentations are adapted to TR environment and showcased in TFWA to achieve Year +1 Budget Category objectives


*TR = Travel Retail


Bac +5  - Business School

Language skills : French (business proficient) - English (business proficient)

Computer skills : Word (advanced) - Excel (advanced) - Power point (advanced)

Function skills : marketing (international operational marketing - local brand management - trade marketer)


Parfums & Cosmétiques

Acteur mondial majeur dans le parfum, le maquillage et le soin, le pôle Parfums & Cosmétiques regroupe grandes Maisons historiques et jeunes marques à fort potentiel.

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