Brand Manager

  • Société : Thélios
  • Lieu : France
  • Secteur d'activités : Mode & Maroquinerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Marketing
  • Expérience requise : Minimum 10 ans
  • Référence : LVMHEO00025
  • Date de publication : 08.04.2019

Poste

Aim of the job: Within Thélios organization and in alignment with the Maison, in charge of the definition and deployment of eyewear product and marketing strategy.

Product Collections Management

To establish product strategy based on Maison global strategy and objectives

Together with the Maison, to define product briefings for the design team based on Maison product strategy and objectives, market and sales analysis, pricing and cost targets, n° of novelties and carry overs, sun / optical mix, materials mix

To monitor the product development process in order to grant the respect of in time collections approvals and marginality objectives

To grant product consistency and efficiency for all markets and all channels

To feed the creation with constant research of new ideas in term of new materials, technologies, colors, product functionalities.

Marketing Management

To define annual marketing and communication plan based on Maison strategy

To manage annual plan assigning the resources and investments to the different activities by region in order to meet sales objectives

Together with the Maison, to brief all internal and external departments for PR activities, advertising shootings, digital assets, media plans, Visual Merchandising tools ..

To liaise with commercial direction to define and deploy VM strategy per channel / point of sale

To liaise with Customer Experience Manager to define and deploy CRM strategy consistently with Maison and eyewear objectives

To manage a Trade Marketing Manager

To liaise with Customer Experience Manager to define and deploy CRM strategy consistently with Maison and eyewear objectives

Sales Support

Together with Customer Experience Manager , to develop and deploy training tools and collections presentations for Clients and Brand Ambassadors

To present collections and marketing initiatives to key clients and Brand Ambassadors

Together with commercial direction to define core assortments per channel, customer segment and region

Together with the finance team, to assure monthly reporting on sales, product performances and marketing budget follow up

Market monitoring

To monitor and analyze the global eyewear market to define trends and opportunities of growth

To monitor the luxury industry to find inputs and possibilities for the eyewear category, i.e. new materials, new VM, new distribution opportunities

 


Profil

Master degree, Minimum 10 years' experience in a similar function

Very strong product and luxe sensibility

Pioneering spirit, open minded, curious, Team player

International profile, proactive , versatile, diplomatic

Excellent communication and relationship skills

Excellent analytical skills

Energized by an entrepreneurial environment

Results oriented and able to work on tight deadlines

Fluent in English and French. Italian as a real plus.

Report to Thélios Chief Brand Officer

Role based in Paris with frequent travel to Longarone in Italy and markets visits

Postuler

Mode & Maroquinerie

Maisons à l’héritage unique et jeunes marques en devenir composent ce pôle d’exception. Chacune de leurs créations se fait objet de désir, toujours empreint d’intemporalité.

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