Area Sales Executive - Cruise ships

  • Société : TAG Heuer CLA
  • Lieu : United States
  • Secteur d'activités : Montres & Joaillerie
  • Type de contrat : Emploi à durée indéterminée
  • Métier : Ventes
  • Expérience requise : Minimum 2 ans
  • Référence : TAGH00402
  • Date de publication : 31.10.2018


Position summary

  • Promotes sell-thru & drives sell-in in order to achieve annual retail and wholesale sales targets.
  • Ensures each POS meets the brand standards in terms of store environment, brand representation, merchandising, promotion, sales staff practices and training ; all this in accordance with the brand's latest sales & marketing guidelines.
  • Recommends and implements promotional activities on-board (events, animations, trunk shows...)
  • Create best practices for all promotional activities on-board.
  • Travels 50% of the time to visit cruise ships POS, ensuring proper merchandising of the products and training of the sales staff, and to animate the promotional activities on-board.

The job reports to the Travel Retail Director and requires an intense field activity which must then be completed by follow up activities including:

  • Providing reports and recommendations to the Sales and Marketing teams.
  • Coordinating with back-office teams (to supply needed material: visuals, displays, animation sets...) and with the retailer to ensure in-store implementation.

Regular POS visits are required to:

  • Keep frequent contact with sales staff so to maintain top of mind presence & motivate them to sell.
  • Train sales staff on the brand, products and merchandising guidelines.
  • Verify product mix, replenishment, proper pricing and sales technics.
  • Survey all ships visuals and displays, report in POS visit report and update in database.
  • Check for proper merchandising and correct as per corporate visual merchandising guidelines.
  • Take POS pictures and archive in database.
  • Implement animations & events on-board and duplicate successful promotions on other ships.
  • Collect and report regularly on market conditions, competition activities and distribution changes.


  • Bachelor's Degree
  • 2+ years' sales experience in similar industry required. Experience of the Cruise industry is a plus.
  • Excellent interpersonal and communication skills
  • Strong organizational skills
  • Self-motivated, action and results oriented
  • Ability to work effectively in a fast-paced and dynamic environment.
  • Ability to work independently with minimal supervision.
  • Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow-through.
  • Ability to deal with big volume of data
  • Adapt easily to changes and will bring up new ideas and solutions
  • Knowledge of and skill in using MS Office: Word, Excel and PowerPoint.

Montres & Joaillerie

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